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Selected work / Logo / Visual identity

Faust Flooring
Crafted character.

An identity that brings together the precision of flooring, the strength of an eagle, and the initials of a name.

ClientFaust Flooring
SectorFlooring / Home improvement
ScopeLogo / Visual identity / Brand applications
Faust Flooring logo with an angular eagle symbol above brown and gray lettering.

The thinking

Three ideas.
One distinctive mark.

Faust Flooring needed an identity that expressed the care and craftsmanship behind its work. S2DM developed a geometric symbol that connects the company’s initials with an eagle and the interlocking patterns of flooring.

Angular lines give the mark its structure. Warm brown and neutral gray connect the identity to the materials of the business, while clear lettering supports recognition at different sizes.

The applications explore how the identity carries across business cards, merchandise and signage. The result is a consistent visual language built around a memorable central symbol.

Diagram connecting the Faust Flooring symbol to the initials FF, an eagle and a flooring pattern.
The idea behind the mark: initials, eagle and flooring geometry.
Faust Flooring horizontal logo above a bald eagle with outstretched wings.
The eagle as a source of visual character.
Faust Flooring business card mockups with wood textures and the eagle symbol.
Business card design.
Faust Flooring drawstring bag mockup with an oversized eagle symbol.
Branded drawstring bag concept.
Black and white mugs displaying the Faust Flooring logo.
Branded mug applications.
Gold Faust Flooring wall sign mockup on a textured brown wall.
Dimensional wall sign concept.

Next project

Grace Floors

All selected workStart a conversation

Same design thinking. A different canvas.

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