Opens in a new tab
Skip to content

Selected work / Logo / Visual identity / Brand guidelines

Grace Floors
Brand identity.

A coordinated visual identity for an Atlanta flooring company, built to carry the same character from the brand mark to everyday communications.

ClientGrace Floors
ContextFlooring / Atlanta, Georgia
ScopeLogo / Visual identity / Brand guidelines
White horizontal By Grace Floors logo and geometric symbol on a muted blue background.

The thinking

A foundation
for recognition.

Grace Floors needed a visual identity that reflected the professionalism and craftsmanship of its flooring business.

S2DM developed the logo, typography, color direction, and brand guidelines as a connected system. The geometric mark and clear lettering give the identity a recognizable starting point, while the supporting applications show how it can work across materials.

Stacked By Grace Floors logo with a muted blue geometric symbol above the name on white.
Stacked logo configuration
Horizontal By Grace Floors logo in muted blue and gray with the geometric symbol on the right.
Horizontal logo configuration
Gold textured geometric By Grace Floors symbol on a muted blue background.
Gold treatment of the geometric brand mark
Diagram connecting the letter G, Greek key patterns, and parquet flooring to the By Grace Floors symbol.
Symbol inspiration: the letter G, Greek patterns, and parquet flooring
Blue and white enamel mugs displaying the By Grace Floors logo and geometric symbol.
Branded enamel mug mockup
White By Grace Floors lettering and geometric symbol embroidered on textured blue fabric.
Embroidered logo application mockup
Muted blue polo shirt mockup with white trim, By Grace Floors logo, and a vertical geometric pattern.
Branded polo shirt mockup
White SUV mockup with muted blue By Grace Floors graphics and a large geometric symbol.
SUV branding mockup
Blue and gray box truck mockup featuring the By Grace Floors logo and geometric brand pattern.
Box truck branding mockup

Next project

Bellazuli

All selected workStart a conversation

Same design thinking. A different canvas.

Your brand.
On the road.

Looking for vehicle graphics or wraps? Our dedicated vehicle portfolio lives at CarWrapsAtlanta.net.

View vehicle portfolio