Selected work / Naming / Logo / Visual identity
Morning Glow
A fresh start.
An inviting name and a distinctive visual identity for an Atlanta cleaning service, bringing a sense of care to everyday brand encounters.
The thinking
A brighter
first impression.
Morning Glow needed an identity that felt fresh, professional, and welcoming. S2DM developed the name to suggest a new day and a clean, cared-for environment.
A bold magenta palette, a distinctive symbol, and approachable typography give the brand a consistent visual voice. The identity extends across business cards, apparel, social graphics, and promotional items, supported by brand guidelines.
The applications below show how the system brings those elements together across different formats.
Next project