Selected work / Brand identity / Electrical services
Electrical contractor.
Built to stand out.
An eagle-led identity that connects a service business across print, signage, vehicle graphics and workwear.
The thinking
One identity.
Every point of contact.
An electrical contractor’s identity needs to work wherever customers encounter the business: on a service vehicle, at a storefront, on a uniform or in the handoff of a business card. S2DM developed a coordinated visual system that carries one recognizable character across those settings.
The eagle, shield and lightning forms bring strength, protection and energy into the central mark. A blue and orange palette gives the identity contrast, while horizontal and stacked logo arrangements support different formats. Spacing guidelines help preserve consistency as the system expands.
The project explores logo design, printed collateral, service labels, signage, promotional products and commercial vehicle graphics. The applications shown are design presentations and mockups, illustrating how the identity can work across physical touchpoints.
Our Atlanta-area studio connects brand identity design with commercial signage and commercial vehicle graphics in Marietta to help businesses present a consistent image.
01 / Logo system
02 / Collateral and promotional design
03 / Signs and service labels
04 / Workwear and brand recognition
Same design thinking. A different canvas.
Your brand.
On the road.
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